How LLMs Work: A Complete Guide to Large Language Models
The Problem: Every guide on how LLMs work explains the technology for developers. None of them explain what the technology means for your brand’s visibility when a buyer asks ChatGPT to recommend the best tool in your category.
The Research: This guide covers the full LLM stack: tokenization, transformer architecture, training, RLHF, hallucinations, RAG, and local LLMs, written for SEO professionals, SaaS marketers, and brand managers who need to understand the mechanism to compete in AI search.
The Payload: By the end you will know exactly how LLMs decide which brands to recommend, why they sometimes get it wrong, and what you can do about it.