See How Your Content Stacks Up in AI Search

Content Comparison

See how your page stacks up against competitors cited by AI systems like ChatGPT, Perplexity, and Copilot. Identify content gaps, improve structure, and increase your chances of AI visibility.

Compare My Content

Tagline Loop

Collect

Gather competitor citations directly from AI visibility analysis.

Compare

Run side-by-side analysis of your page vs competitor pages.

Identify

Spot missing sections, weak headings, or structural gaps.

Optimise

Update your content to match or outperform competitors.

What is Content Comparison?

🔎 Benchmark Your Content Against AI-Cited Competitors

LLMs don’t just pick any content — they cite structured, comprehensive, and authoritative pages. With Content Comparison, you can see how your page compares to competitor URLs already being cited in AI answers.

This feature reveals:

✅ Strengths in your content structure
⚠️ Areas where your coverage is partial
❌ Gaps where competitors cover topics you’ve missed

How It Works

Select Competitor Citations

Pick competitor URLs found in AI-generated answers.

Step 1

Set Your Seed URL

Choose the page you want to compare (your baseline).

Step 2

Content Structure Analysis

The system extracts headings (H1–H6) and list items (LI) from both seed + competitor URLs.

Step 3

Side-by-Side Comparison

See a detailed breakdown of headings, sections, and content depth.

Step 4

Generate Insights & Tasks

Identify missing sections, structural weaknesses, and areas for optimisation.

Step 5

👉 Competitor strengths become your roadmap for improvement.

🚀 Why Use Content Comparison?

Reverse-engineer why competitors are being cited by AI platforms.
Identify content gaps and topic clusters you’ve missed.
Optimise heading structures for clarity and authority.
Plan updates that improve both Google rankings and AI citations.
Save hours of manual competitor review with automated analysis.

Your Page vs Competitor Pages

Example: For the query “what is local citation building”, competitors cited by AI had detailed pricing comparisons and step-by-step guides, while your page only included definitions.
After adding these missing sections, your page gained higher AI visibility and increased coverage in ChatGPT and Perplexity responses.